Personalized digital window shopping
Klépierre, a European specialist in shopping center properties, wanted to give customers a unique and personal shopping experience. Its team partnered with DigitasLBi to create the Inspiration Corridor: a personalized window shopping experience to advertise multiple brands available in its shopping centers simultaneously. As customers enter, body-scanning technology identifies the customer and generates a selection of recommended products based on real-time inventory. The curated selection is displayed on the walls, and customers can walk through the corridor and tap items they would like to add to their personal shopping list. After they finish in the corridor, their selection is synced with the Klépierre mobile app, which geo-locates the products on their shopping list within the mall.
When shoppers enter the Corridor, an infrared Kinect camera collects data through a ten-second scan of their outfits. As the customers tap the recommended items that they like, the product selection is updated. After shoppers are finished, the Klépierre mobile app uses Apple iBeacon to pull up a floor plan of the mall to locate the selected items, which customers can purchase at selected stores.
Launch date: April 12, 2014
The experience generated 150 press clippings.
Views of the demo video
- Vincent Druguet, Deputy General Manager - Chief marketing & innovation manager
- Patrick Dacquin, Creative Director
- Julien Terraz, Creative Technologist