Art, Copy & Code Film
A dynamic film that changes with every viewing.
The best storytellers have always been able to make us feel as if they're speaking to each one of us individually. We wanted to experiment with how technology could create this feeling through a film. So to introduce Google's Art, Copy & Code initiative, we created a sixty-second film built out of code. Everything about the film, except the narration, is dynamic, so it's different each time it's viewed. The film is a living demonstration of how art, copy and code can make storytelling richer and more personal.
Launch date: March 7, 2013
Introduced at SXSW Interactive, this dynamic film generated plenty of buzz among the creative community and brand marketers, getting them thinking about what’s possible when you add “code” to your creative team, and how we might personalize ads in ways that make them more valuable and meaningful.
Segments the film is broken up into
Clips, combined in a different order with each view
of viewers who watch more than once