Fashion For All Kinds: An Interactive Lookbook
A stylish, interactive lookbook
Online contemporary fashion retailer STYLEPIT wanted to attract fashionistas to its European site and build a brand as strong as the ones it sells. To do so, it created a unique and interactive snapshot showcasing its range of products. Users could pan the ultra-long lookbook in slow motion, click on any of the clothing pieces and purchase or share them on social media.
The snapshot was captured using a high-speed Phantom Flex camera, shooting 1,000 frames per second and traveling along the full length of the set at 50 mph on specially designed tracks. The site UI was created to be as minimalistic and intuitive as possible so that users could easily navigate through the different items for sale.
Launch date: April 29, 2014
After the launch of the campaign, STYLEPIT experienced a revenue growth of 42% and delivered more than 1,300 new transactions per day. The project also significantly increased engagement, raising the average time spent on the site to five minutes and 31 seconds, during which users were browsing, playing and buying.
Increase in visitors
- Jimmy Blom, Executive Creative Director
- Lars Dyhr, Creative Director
- Lars Samuelsen, Chief Strategic Officer
- Magnus Härdner, Director
- Simon Rudholm, Director Of Photography
- Lars Bjurman, Digital Director
- Thomas Kroman, Marketing Director
- Kenneth Herman Ebert Kondrup, Brand Manager
- Thomas Wandahl, Group Ceo