The Social Home Tour 2.0

The Social Home Tour 2.0

A social real estate experience

by Carvalho Hosken

See the full experience

The Story

Real estate companies want their clients to feel at home when touring a potential new home, but it's hard to get that warm, fuzzy feeling from an empty, sterile space. That's why Carvalho Hosken, one of the biggest Brazilian construction companies, partnered with Artplan to make the experience more personal. By pulling data from a visitor's Facebook account, it was able to feed personal touches into the virtual tour. Potential buyers saw their own photos framed and displayed throughout the house and upcoming events were written on notes and stuck to the refrigerator.

  • The Social Home Tour 2.0
  • The Social Home Tour 2.0

To schedule a visit to the showroom, visitors were required to log in through Facebook and grant us access to their profile information. This data was stored and fed to the digital outputs installed throughout the showroom, creating a unique personalized experience.

The Technology

  • Tablets
  • Facebook

The Results

Launch date: April 20, 2013

Every visit was a unique experience, using only the Facebook information of that individual. From the moment customers entered the apartment, the surroundings were familiar, allowing them to feel right at home.


Sales increase


Average visit time increase

The Team

  • Augusto Correia, Integrated Art Director
  • Moacyr Marques, Art Director
  • Rodrigo Lopes, Copywriter

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