The YouTube Ads People Chose in APAC in March 2017
The idea of using songs to enhance a brand’s message is at least as old as radio adverts, but March’s ads leaderboard shows the tactic clearly still works today. Thai furniture brand, Koncept, made it to the top of the charts using a hybrid ad / music video with popular Thai band Room 39. In the #2 slot, Indiabulls Home Loans’ minute-long ad featuring a song by Arijit Singh was clearly a hit with consumers. Japanese brand, AU, at #3 scored well with an extended version of their TV ad, featuring the Japanese national soccer team’s official 2017 song.
SB Design Square: ใช่เลย OH YES! คอนเซ็ปต์...by Room39Views in 1st Mar - 31st Mar 20172,478,524
Anything else?Views in 1st Mar - 31st Mar 2017836,448
Sheher Mein Apna Ghar Ho Toh sung by Arijit Singh- Indiabulls Home Loans Brand FilmViews in 1st Mar - 31st Mar 20172,352,227
「見たこともない景色」WEB限定CM フルバージョンViews in 1st Mar - 31st Mar 20171,975,594
キリン メッツ 「TRY AGAIN 岡村」篇 スペシャルムービーViews in 1st Mar - 31st Mar 20171,126,659
Happy Women's Day! #FlyWithAirAsiaViews in 1st Mar - 31st Mar 20171,096,934
[드래곤 플라이트] 시즌6 TVCF Full Ver.Views in 1st Mar - 31st Mar 20171,004,171
Make It Hot, Make It Posh, Make It Happen แคมเปญที่ปังที่สุดจาก Maybelline x The Face ThailandViews in 1st Mar - 31st Mar 2017971,655
[ETUDE 글라스틴팅립스톡] 크리스탈의 취향 정조준 #PK003_로맨틱프릴핑크 #크리스탈에디션Views in 1st Mar - 31st Mar 2017968,215
[의천도룡기] 런칭 홍보 영상 공개_장무기편(15’)Views in 1st Mar - 31st Mar 2017964,268
What is the YouTube Ads Leaderboard?
The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).