Insights on Search

Intention meets action. How brands use search to provide their audiences with what they want, when they want it.

APAC brands that want to win their next customer need to realize and respect their identities. Demographics are dead; this is the age of intent.
Sands China used DoubleClick and machine learning technology to unify its consumer data and serve personalized, relevant ads to users.
Google and Kantar TNS partnered to conduct the Auto Gearshift Study 2017 to analyze the online behavior of Indian car buyers.
Here are three insights marketers should consider in order to capture Malaysians’ attention during Chinese New Year.

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