Read how Maybelline tapped a third-party measurement company—MOAT—to find the video platform where its ads would be the most effective.
Three lessons marketers can learn from Workpoint Digital TV, after a clip from its show “The Mask Singer” topped YouTube’s global trending videos in 2017.
Google and Kantar TNS partnered to conduct the Auto Gearshift Study 2017 to analyze the online behavior of Indian car buyers.
Japan’s Ajinomoto Co. Inc. tapped into the power of YouTube and cross-promotion products to sell their Chinese seasoning, Cook Do® Komi Paste.
Here are three insights marketers should consider in order to capture Malaysians’ attention during Chinese New Year.