Insights on Video

Engage, inspire, activate. Brands share how online videos have transformed the way they tell their narratives.

When streaming went mainstream, the ad industry broke. Thales Teixeira, an HBS professor and consultant, shares his research on customer attention.
India’s festival season presents a huge number of micro-moments for marketers to connect with India’s fast-growing online population.
Ford Thailand partnered with YouTube to drive brand awareness and consideration, among other key metrics.
Looking to build brand affinity during Ramadan, Malaysia’s Celcom launched a YouTube campaign featuring both short- and long-form video content.
With brands increasingly using short-form stories to deliver impact for their video marketing, we set out to find the most popular six-second ads on YouTube.

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