When streaming went mainstream, the ad industry broke. Thales Teixeira, an HBS professor and consultant, shares his research on customer attention.
India’s festival season presents a huge number of micro-moments for marketers to connect with India’s fast-growing online population.
Ford Thailand partnered with YouTube to drive brand awareness and consideration, among other key metrics.
Looking to build brand affinity during Ramadan, Malaysia’s Celcom launched a YouTube campaign featuring both short- and long-form video content.
With brands increasingly using short-form stories to deliver impact for their video marketing, we set out to find the most popular six-second ads on YouTube.