Insights on Thailand

Smartphone ownership has quickly transformed every facet of life in Thailand. With 70% of the population now owning a smartphone, Thailand is a mobile-first and mobile-only nation. The country also leads the world in multi-screen viewing, with three out of four Thais using their smartphones while watching TV. And Thais love their video, with 89% of internet users watching YouTube daily. More in Thai on Think with Google Thailand.

Three lessons marketers can learn from Workpoint Digital TV, after a clip from its show “The Mask Singer” topped YouTube’s global trending videos in 2017.
The SEA internet e-Conomy will hit $50B by end-2017, driven by accelerated growth and investment in travel, media, ride hailing and e-commerce sectors
To inspire, educate, and facilitate digital advancement, BCG, Google, and Mindshare conducted an assessment of more than 100 companies across SEA.
Ford Thailand partnered with YouTube to drive brand awareness and consideration, among other key metrics.
The challenge for Thai marketers today is to get noticed in a world where reach no longer automatically equals awareness.

More on Thailand

Head of Marketing, Google Thailand

Head of Business Strategy, Thailand, Google

Thailand YouTube Ads Leaderboard: Year-end 2015

Watch the most creative ads in the region

#1 “เมื่อปิ่นโตออกเดินทาง Flavour of home” (Official HD) : คนอร์ Knorr (English Subtitle) 7,837,235 views
#2 สาวน้อยวัยใสที่พยายามเปลี่ยนแปลงตัวเองเพื่อความรัก บทบาทใหม่ของมิ้นต์ ชาลิดาที่คุณพลาดไม่ได้! 7,080,126 views
#3 ทุกคำมีความหมาย | Every Mouthful is Meaningful 6,356,274 views

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