Insights on Thailand

Smartphone ownership has quickly transformed every facet of life in Thailand. With 70% of the population now owning a smartphone, Thailand is a mobile-first and mobile-only nation. The country also leads the world in multi-screen viewing, with three out of four Thais using their smartphones while watching TV. And Thais love their video, with 89% of internet users watching YouTube daily. More in Thai on Think with Google Thailand.

To inspire, educate, and facilitate digital advancement, BCG, Google, and Mindshare conducted an assessment of more than 100 companies across SEA.
Ford Thailand partnered with YouTube to drive brand awareness and consideration, among other key metrics.
The challenge for Thai marketers today is to get noticed in a world where reach no longer automatically equals awareness.
YouTube users in Thailand and Indonesia describe how the platform plays a role in their lives and what they love about its content and creators.
Google Thailand’s head of marketing, Mike Jittivanich, peeks into the future of digital marketing and shares five predictions about where it’s all headed.

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