Google’s APAC chief marketing officer speaks with three executives from pioneering brands to get their takes on storytelling in the digital age.
Researchers in APAC used a unique, never-used-before methodology of passive monitoring and mobile surveys to map out the mobile purchase journey.
Google Thailand’s head of marketing, Mike Jittivanich, peeks into the future of digital marketing and shares five predictions about where it’s all headed.
To increase downloads of their MyDigi app, Digi used Google Universal App Campaigns to effectively promote their Android and iOS apps to their customers.
Programmatic advertising allows brands to use audience insights and technology to tailor messages to the right person at the right moment.