Insights on South Korea

South Korea is among the world's most connected nations. It boasts the fastest internet speed, the highest rate of smartphone ownership (92%), the most internet users per capita, and the heaviest data usage per person. South Koreans also own an average of 2.9 connected devices, one of the highest in Asia. Learn more on Think with Google Korea.

 
The 2016 Korea Full Year YouTube Ads Leaderboard showcases the most creative ads that people choose to watch from January through November this year. The ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).
 
New data on when and where Koreans watch video and how they feel about ads on different platforms.

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