Hyundai is changing the car shopping experience, and in turn, the auto customer journey, by allowing customers to steer their marketing decision-making.
100 years after a failed expedition by a legendary explorer, his great-grandson returns to attempt to complete the mission with the help of Korean carmaker Hyundai.
The 2016 Korea Full Year YouTube Ads Leaderboard showcases the most creative ads that people choose to watch from January through November this year. The ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).
New data on when and where Koreans watch video and how they feel about ads on different platforms.
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