Insights on Social

The desire to connect meets infinite potential. How brands are using digital to drive the conversation.

Read how Maybelline tapped a third-party measurement company—MOAT—to find the video platform where its ads would be the most effective.
Three lessons marketers can learn from Workpoint Digital TV, after a clip from its show “The Mask Singer” topped YouTube’s global trending videos in 2017.
Almost everyone has been jumping on the YouTube influencer marketing bandwagon, but few understand what “influence” really is or how it works. Until now.
Read how McDonald’s in the Philippines tested a new cinematic storytelling ad fomat on YouTube with wildly successful results.
100 years after a failed expedition by a legendary explorer, his great-grandson returns to attempt to complete the mission with the help of Korean carmaker Hyundai.

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