Insights on Singapore

Singapore's digital-focused government, tech-savvy locals, and a progressive culture have sent it skyrocketing to the the top of the Asian Digital Transformation Index. The tiny island nation also boasts Asia’s highest number of connected devices at an average of 3.3 per person. 91% of the population own a smartphone, sometimes two, and broadband internet speed is among the highest in Asia.

 
To inspire, educate, and facilitate digital advancement, BCG, Google, and Mindshare conducted an assessment of more than 100 companies across SEA.
 
Shangri-La Hotels leveraged DoubleClick’s full stack solution to drive audience-focused digital marketing globally.
 
From catchy jingles to heartwarming short films, the Leaderboard reflects the wide variety of content on YouTube and the creativity that brands and agencies have exercised to capture their audience’s attention.
 
Singapore’s Resorts World Sentosa (RWS) used DoubleClick as a cost-effective way to manage its search campaigns and reach target markets in Southeast Asia.
 
Singapore’s POSB wanted to reach millennials, so it ran a YouTube campaign during the country’s 50th anniversary to increase engagement.

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Creative Director, Google, Inc.

Head of Strategy, ZOO APAC (Google’s creative think tank)

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