Insights on Singapore

 
From catchy jingles to heartwarming short films, the Leaderboard reflects the wide variety of content on YouTube and the creativity that brands and agencies have exercised to capture their audience’s attention.
 
Singapore’s Resorts World Sentosa (RWS) used DoubleClick as a cost-effective way to manage its search campaigns and reach target markets in Southeast Asia.
 
Singapore’s POSB wanted to reach millennials, so it ran a YouTube campaign during the country’s 50th anniversary to increase engagement.
 
Now that performance can be tracked across all channels, Expedia.com is seeing the possibilities in strengthening its brand while driving clicks and sales.
 
Find out which online videos made it to the 2016 H1 Singapore YouTube Ads Leaderboard.

More on Singapore

Creative Director, Google, Inc.

Head of Strategy, ZOO APAC (Google’s creative think tank)

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The Youtube Ads People Chose in APAC in June 2017

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