New research shows that a consolidated approach to buying media can provide more efficient reach for the same investment while also saving time.
Read how Maybelline tapped a third-party measurement company—MOAT—to find the video platform where its ads would be the most effective.
Japan’s Ajinomoto Co. Inc. tapped into the power of YouTube and cross-promotion products to sell their Chinese seasoning, Cook Do® Komi Paste.
Here are three insights marketers should consider in order to capture Malaysians’ attention during Chinese New Year.
Hong Kongers turn to search and YouTube throughout the Chinese New Year. Here, we take a look at what they’re searching for during this key holiday period.