Insights on Retail

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India’s festival season presents a huge number of micro-moments for marketers to connect with India’s fast-growing online population.
When Japan’s Lawson Store100 tested the impact of digital display ads against traditional print ads, the display ads performed better on nearly every level.
Belluna stripped down its existing mobile site, rolled out AMP, and built a PWA to offer its customers a smoother mobile shopping experience.
Smart Bidding uses Machine Learning to reach the right user at the right time by optimizing bids , thus saving time & adding efficiency !
To grow its business and expand to new international markets, Sana Safinaz turned to Google’s digital solutions. See how they did it:

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