Insights on Restaurants

Serving up the latest restaurant industry insights daily. Bon appetit! You're in for something good.

 
As technology advances and customer expectations rise, how do you plan to improve the mobile experience for your users? Here's how Domino's is keeping up.
To increase awareness of their new menu range and drive sales, KFC devised an agile YouTube campaign of 15-second short form video ads that were released on a weekly basis. Aligned to real-time video and search trends, KFC saw 40% higher view-thru-rates compared to the industry average and a 16% week-on-week sales increase.
Bar-B-Q Plaza had the fourth most-watched YouTube brand video in Thailand in 2015. Here, we learn about the brand’s crucial relationship with online video.
Wanting to drive awareness and trial for a new product, McDonald’s Philippines turned to social listening and quickly jumped on the #AlDub craze. Learn how McDonald's collaborated with online communities in crafting their campaign, and how YouTube provided them with the agility and reach to succeed.
As Filipinos turn to the web for gift ideas, dating tips, or restaurant reservations, brands can be there in their micro-moments.

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