Average viewability of YouTube ads globally increased has to 95% in 2017, up from 93% in 2016.
The challenge for Thai marketers today is to get noticed in a world where reach no longer automatically equals awareness.
Researchers in APAC used a unique, never-used-before methodology of passive monitoring and mobile surveys to map out the mobile purchase journey.
Our latest research shows that search reaches and influences mobile consumers in APAC all along the path to purchase.
We surveyed over 10,000 smartphone users to better understand what drives their app behavior. Here are three insights for brands looking to engage users.