Insights on Programmatic

Programmatic buying allows brands to leverage real-time bidding and data-driven creatives to drive targeted, relevant ads at scale.

Sands China used DoubleClick and machine learning technology to unify its consumer data and serve personalized, relevant ads to users.
This recent BCG Focus report assesses on the impact of programmatic guaranteed on buyers and sellers in the dynamic markets of the Asia-Pacific region.
New research shows that a consolidated approach to buying media can provide more efficient reach for the same investment while also saving time.
Luxury retailer Reebonz set out to understand the customer journey and the influence of digital ads and websites in their customers’ path to purchase. When cross-device tracking was enabled, digital conversions improved up to 2.8x.
We are just beginning to see how much machine learning can do for us and the endless opportunities to make us smarter, data-driven marketers.

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