Insights on Programmatic

Programmatic buying allows brands to leverage real-time bidding and data-driven creatives to drive targeted, relevant ads at scale.

We are just beginning to see how much machine learning can do for us and the endless opportunities to make us smarter, data-driven marketers.
Shangri-La Hotels leveraged DoubleClick’s full stack solution to drive audience-focused digital marketing globally.
India’s Max Life Insurance brought on the DoubleClick full stack to run, track, and measure its digital campaigns before a crucial financial quarter.
Google Australia’s marketing team used a series of dynamic mobile display ads to highlight the best of Google apps to millennial mobile users.
They leveraged the DoubleClick for Publishers platform to test native ads—an ad format that enables revenue growth while delivering ad experiences that complement the editorial look, feel, and function of a company’s website. After implementing native ads, Meaww saw promising results both from performance and user experience perspectives.

Think w/Google APAC on LinkedIn

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