Insights on Programmatic

Programmatic

India’s Max Life Insurance brought on the DoubleClick full stack to run, track, and measure its digital campaigns before a crucial financial quarter.
Google Australia’s marketing team used a series of dynamic mobile display ads to highlight the best of Google apps to millennial mobile users.
They leveraged the DoubleClick for Publishers platform to test native ads—an ad format that enables revenue growth while delivering ad experiences that complement the editorial look, feel, and function of a company’s website. After implementing native ads, Meaww saw promising results both from performance and user experience perspectives.
HP teamed with DoubleClick to produce banner ads featuring visuals and messaging tailored to specific audiences across India, Malaysia, and Australia.
Looking to drive engagement and awareness, Nissan teamed with DoubleClick to serve banner ads with real-time IPL highlights to cricket fans across India.

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