Insights on Philippines

A largely young, mobile-first population in the Philippines is driving explosion in internet, mobile and digital activity. Internet access has grown a lot over the years, with more than 70% of Filipinos going online regularly nowadays. Mobile adoption has also progressed quickly, with 65% of Pinoys using smartphones to shop online, watch videos, connect on social media, and more.

 
To inspire, educate, and facilitate digital advancement, BCG, Google, and Mindshare conducted an assessment of more than 100 companies across SEA.
 
Shangri-La Hotels leveraged DoubleClick’s full stack solution to drive audience-focused digital marketing globally.
 
Here are the most popular YouTube ads in the Philippines from Jan to June in 2017, based on both popularity and promotion. See what brands achieved through creativity and power of online video!
 
To grow brand affinity amongst Gen Z’s in the Philippines, NESCAFÉ tapped two of the most influential Filipino YouTube creators, Alex Wassabi and The Filharmonic, to creat content on NESCAFÉ Mocha.
 
In the Philippines, when it rains, it pours. For months. To stay prepared and keep themselves and their families healthy, Filipinos turn to the web.

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