Google and Kantar TNS partnered to conduct the Auto Gearshift Study 2017 to analyze the online behavior of Indian car buyers.
The latest Google Search and YouTube data reveals how Hong Kongers prepare for the holiday and where and when brands can stand out in key moments.
Google APAC CMO Simon Kahn hosts Shoumyan Biswas, CMO at Flipkart, to discuss how adapting to India’s fast-growing digital population has been key to the brand’s phenomenal growth in the last 10 years.
In today’s sports apparel industry, trends are driven by mobile consumers, not by brands. Discover how Adidas has undergone a cultural revolution to keep up.
Luxury Retailer Reebonz Reaches Fashion Savvy Shoppers with Google Analytics 360, DoubleClick Search
Luxury retailer Reebonz set out to understand the customer journey and the influence of digital ads and websites in their customers’ path to purchase. When cross-device tracking was enabled, digital conversions improved up to 2.8x.