Read how McDonald’s in the Philippines tested a new cinematic storytelling ad fomat on YouTube with wildly successful results.
Philippine Airlines tapped into the power of online search to transform its marketing and reinforce its reputation as one of Asia’s premier carriers.
The SEA internet e-Conomy will hit $50B by end-2017, driven by accelerated growth and investment in travel, media, ride hailing and e-commerce sectors
Sony Mobile rolls out a holistic digital campaign across search, display, and YouTube to boost awareness for its Xperia device launches in Hong Kong.
More than half of all app revenue in 2016 came from APAC. Here we offer a few ways to make sure your app has a shot at making it big.