They leveraged the DoubleClick for Publishers platform to test native ads—an ad format that enables revenue growth while delivering ad experiences that complement the editorial look, feel, and function of a company’s website. After implementing native ads, Meaww saw promising results both from performance and user experience perspectives.
Fox Network Group skipped traditional channels and heavily leveraged YouTube. Fox went all digital on YouTube to promote its Fox Movies rebrand.
Sports fans have gone digital in India. Learn how and when people go online to consume sports content—and what these shifts mean for marketers.
With 400 hours of video uploaded to YouTube every minute, how can brands reach audiences that are selective about what deserves their attention?
See how India’s Voot used data to develop and deliver its display ads, which lead to increased app downloads, more video streams, and lower costs.