Insights on Malaysia

Looking to build brand affinity during Ramadan, Malaysia’s Celcom launched a YouTube campaign featuring both short- and long-form video content.
HP teamed with DoubleClick to produce banner ads featuring visuals and messaging tailored to specific audiences across India, Malaysia, and Australia.
These ads are a reminder of the amazing creativity alive today in the Malaysian ads industry. While sometimes digital can seem to be all about technology, digital video ads on YouTube free up brands and agencies to spend more time doing what they do best — being creative.
To increase downloads of their MyDigi app, Digi used Google Universal App Campaigns to effectively promote their Android and iOS apps to their customers.
To increase awareness of their new menu range and drive sales, KFC devised an agile YouTube campaign of 15-second short form video ads that were released on a weekly basis. Aligned to real-time video and search trends, KFC saw 40% higher view-thru-rates compared to the industry average and a 16% week-on-week sales increase.

More on Malaysia

Watch the most creative ads in the region

Top 10 YouTube Ads People Watched in Malaysia, H1 2017


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