Insights on Malaysia

Famed for its beaches, diving, rainforest, and mix of Malay, Chinese, and Indian cultural influences, Malaysia is quickly expanding its digital and mobile connectivity. 69% of Malaysians access the internet daily, where they consume news, watch video, and use social media to keep up with friends. Malaysia is truly mobile first as well—with 88% of Malaysians now using smartphones.

Both long- and short-form video ads should each have a place in every marketer’s toolkit. Read more:
To inspire, educate, and facilitate digital advancement, BCG, Google, and Mindshare conducted an assessment of more than 100 companies across SEA.
Shangri-La Hotels leveraged DoubleClick’s full stack solution to drive audience-focused digital marketing globally.
Looking to build brand affinity during Ramadan, Malaysia’s Celcom launched a YouTube campaign featuring both short- and long-form video content.
HP teamed with DoubleClick to produce banner ads featuring visuals and messaging tailored to specific audiences across India, Malaysia, and Australia.

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