Insights on Malaysia

Famed for its beaches, diving, rainforest, and mix of Malay, Chinese, and Indian cultural influences, Malaysia is quickly expanding its digital and mobile connectivity. 69% of Malaysians access the internet daily, where they consume news, watch video, and use social media to keep up with friends. Malaysia is truly mobile first as well—with 88% of Malaysians now using smartphones.

Here are three insights marketers should consider in order to capture Malaysians’ attention during Chinese New Year.
The SEA internet e-Conomy will hit $50B by end-2017, driven by accelerated growth and investment in travel, media, ride hailing and e-commerce sectors
How McDonald’s used dynamic ads and search to reach Malaysian Muslims during Ramadan.
Both long- and short-form video ads should each have a place in every marketer’s toolkit. Read more:
To inspire, educate, and facilitate digital advancement, BCG, Google, and Mindshare conducted an assessment of more than 100 companies across SEA.

Malaysia YouTube Ads Leaderboard: H1 2015

Watch the most creative ads in the region

#1 BLESSINGS, A Malaysian story - #keepflying - Chinese New Year 2015 short film 1,570,538 views
#2 Hotlink 恭喜發財: Grannies Sing Ohhsome Hotlink CNY Song! 982,220 views
#3 Maxis CNY 2015 TVC #ThisIsMyName 611,372 views

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