Insights on Japan

Japan is the world's third largest advertising market after the United States and China. And while television advertising still dominates, online advertising is growing at a rapid pace, spurred on by the increasingly heavy reliance on smartphones—71% of the population access the internet via smartphone as often as they do on a computer. In addition, nearly 100% of Japanese between 25-54 years old access the internet daily. For more, visit Think with Google Japan.

 
Japan’s IDOM used machine learning with Google Analytics to better understand the consumer journey before sellers got behind the wheel.
 
When Japan’s Lawson Store100 tested the impact of digital display ads against traditional print ads, the display ads performed better on nearly every level.
 
Belluna stripped down its existing mobile site, rolled out AMP, and built a PWA to offer its customers a smoother mobile shopping experience.
 
Japan's YouTube Ads Leaderboard reveals the most popular ads in the first half of 2017.
 
Japan’s H.I.S. used data-driven attribution and automated bidding to influence consumers in the moments they began considering a trip.

More on Japan

Head of Search and Brand Marketing, Google Japan

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