Insights on Indonesia

At 3X the global rate, Indonesia's new internet user growth rate is the fastest in the world. Smartphone adoption has tripled in the last five years, thanks to cheaper and faster broadband infrastructure and the widespread affordability of 4G phones. There are 156 million smartphone owners, making up 60% of the total population. This has led to a boom in mobile commerce as well as increased activity, funding and interest in digital start-ups.

The SEA internet e-Conomy will hit $50B by end-2017, driven by accelerated growth and investment in travel, media, ride hailing and e-commerce sectors
This comprehensive study of Indonesia’s venture capital (VC) landscape features interviews with foreign and local VCs.
Shangri-La Hotels leveraged DoubleClick’s full stack solution to drive audience-focused digital marketing globally.
Researchers in APAC used a unique, never-used-before methodology of passive monitoring and mobile surveys to map out the mobile purchase journey.
YouTube users in Thailand and Indonesia describe how the platform plays a role in their lives and what they love about its content and creators.

Top 10 YouTube Ads People Watched in Indonesia in H1 2017

Watch the most creative ads in the region

#1 1001 Inspirasi Ramadhan - Jelang Buka: Episode 1 - Aku Tinggal Sama Mama? 4,133,033 views
#2 Semua yang Kamu Butuhkan Dimulai dari Aplikasi Tokopedia! 6,807,437 views
#3 Samsung Galaxy A (2017) : Official TVC - #BornToExplore 2,245,829 views

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