Insights on Indonesia

At 3X the global rate, Indonesia's new internet user growth rate is the fastest in the world. Smartphone adoption has tripled in the last five years, thanks to cheaper and faster broadband infrastructure and the widespread affordability of 4G phones. There are 156 million smartphone owners, making up 60% of the total population. This has led to a boom in mobile commerce as well as increased activity, funding and interest in digital start-ups.

 
Shangri-La Hotels leveraged DoubleClick’s full stack solution to drive audience-focused digital marketing globally.
 
Researchers in APAC used a unique, never-used-before methodology of passive monitoring and mobile surveys to map out the mobile purchase journey.
 
YouTube users in Thailand and Indonesia describe how the platform plays a role in their lives and what they love about its content and creators.
 
What makes an ad great? Simple: people choose to watch it. On YouTube, we see this more and more - fans are opting to view and share what they love.
 
What makes a great ad? Simple: people chose to watch it. On YouTube, we see this more and more, as fans opt to view and share what they love.

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