Insights on India

 
India’s festival season presents a huge number of micro-moments for marketers to connect with India’s fast-growing online population.
 
India’s Max Life Insurance brought on the DoubleClick full stack to run, track, and measure its digital campaigns before a crucial financial quarter.
 
They leveraged the DoubleClick for Publishers platform to test native ads—an ad format that enables revenue growth while delivering ad experiences that complement the editorial look, feel, and function of a company’s website. After implementing native ads, Meaww saw promising results both from performance and user experience perspectives.
 
Sports fans have gone digital in India. Learn how and when people go online to consume sports content—and what these shifts mean for marketers.
 
Researchers in APAC used a unique, never-used-before methodology of passive monitoring and mobile surveys to map out the mobile purchase journey.

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