Insights on India

With the world’s second-largest population, India also has the second-largest digital market—and it’s booming. India's online population of 400M is expected to hit 650M by 2020. Smartphone ownership has tripled in the last four years alone. The government's nationwide “Digital India” push as well as a red-hot mobile commerce sector makes this market impossible to ignore.

 
India is expected to have 650M internet users by 2020. This report outlines how e-commerce and digital influence can reach them.
 
India is witnessing strong growth in display advertising, and with growing inventory, a variety of formats and many potential targeting options marketers face a daunting task to get optimal ROI from this medium.
 
India’s festival season presents a huge number of micro-moments for marketers to connect with India’s fast-growing online population.
 
India’s Max Life Insurance brought on the DoubleClick full stack to run, track, and measure its digital campaigns before a crucial financial quarter.
 
They leveraged the DoubleClick for Publishers platform to test native ads—an ad format that enables revenue growth while delivering ad experiences that complement the editorial look, feel, and function of a company’s website. After implementing native ads, Meaww saw promising results both from performance and user experience perspectives.

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Senior Research Manager, Market Insights, Google Asia Pacific

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