Leverage brand-building opportunities on YouTube. Create content that your audience cares about. Then deliver it in the moments that matter to them.
To help elders and their families more easily find senior care and living options, A Place for Mom bolstered its mobile strategy with mobile bid adjustments, call extensions, click-to-call ads and a site optimized for mobile.
When a leading health care firm wanted to determine the best use of its digital marketing budget and increase conversions, it turned to Media Partnerships, and using DoubleClick attribution tools, it doubled its conversion rate in three months.
To reach consumers who are trying to lose weight, Google and The Modellers conducted a study that suggests marketers should spread their messages across screens, align their offerings with fitness and provide affordable options.
A look at how marketers can use online search to their advantage to drive awareness during allergy season.