Read how McDonald’s in the Philippines tested a new cinematic storytelling ad fomat on YouTube with wildly successful results.
How McDonald’s used dynamic ads and search to reach Malaysian Muslims during Ramadan.
As consumer’s expectations rise, so do the stakes for brands. Keith Weed highlights three brands that are connecting with empowered consumers.
India’s festival season presents a huge number of micro-moments for marketers to connect with India’s fast-growing online population.