Sephora used Google Analytics to get a clear view of the purchase journey, confirming that its digital efforts were influencing offline sales.
India is witnessing strong growth in display advertising, and with growing inventory, a variety of formats and many potential targeting options marketers face a daunting task to get optimal ROI from this medium.
Both long- and short-form video ads should each have a place in every marketer’s toolkit. Read more:
Read how Vichy used machine learning to reach three key audiences with unique messaging and boost overall awareness and consideration of the brand.
India’s festival season presents a huge number of micro-moments for marketers to connect with India’s fast-growing online population.