This recent BCG Focus report assesses on the impact of programmatic guaranteed on buyers and sellers in the dynamic markets of the Asia-Pacific region.
Google APAC’s CMO Simon Kahn breaks down the challenges marketers are facing in 2018 and how we can tackle them.
Luxury Retailer Reebonz Reaches Fashion Savvy Shoppers with Google Analytics 360, DoubleClick Search
Luxury retailer Reebonz set out to understand the customer journey and the influence of digital ads and websites in their customers’ path to purchase. When cross-device tracking was enabled, digital conversions improved up to 2.8x.
HKBN drove brand lift with a holistic YouTube approach—including Hong Kong’s biggest YouTube live stream.
Sephora used Google Analytics to get a clear view of the purchase journey, confirming that its digital efforts were influencing offline sales.