Insights on Consumer Goods

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India’s festival season presents a huge number of micro-moments for marketers to connect with India’s fast-growing online population.
With 400 hours of video uploaded to YouTube every minute, how can brands reach audiences that are selective about what deserves their attention?
HP teamed with DoubleClick to produce banner ads featuring visuals and messaging tailored to specific audiences across India, Malaysia, and Australia.
To increase brand consideration and sales in Hong Kong, Danone’s Aptamil brand of baby nutrition tapped into YouTube to create a hero video and bumper ads. Using a unique audience segmentation strategy and brand lift tracker, they reached 78% of their audience and drove 1.1M minutes of watch time.
To grow brand affinity amongst Gen Z’s in the Philippines, NESCAFÉ tapped two of the most influential Filipino YouTube creators, Alex Wassabi and The Filharmonic, to creat content on NESCAFÉ Mocha.

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