Insights on China

With over 700 million internet users, China is the world’s largest digital market. The digital platforms have been utilized by Chinese business as well as daily life—users pay their rent, shop, order meals, chat with friends, mostly from their phone. The next huge opportunity: connecting the other 700 million people that isn’t yet online.

Sands China used DoubleClick and machine learning technology to unify its consumer data and serve personalized, relevant ads to users.
Shangri-La Hotels leveraged DoubleClick’s full stack solution to drive audience-focused digital marketing globally.
Running a digital app promotion campaign for Clash of Kings helped Elex Tech grow its global fan base while smashing its download goals.
See how populations across APAC turn to the web to augment their Chinese New Year celebrations.
To engage with its youth audience around Valentine's Day, Closeup, a Unilever toothpaste brand, created a digital-first campaign that leveraged YouTube.

Think w/Google APAC on LinkedIn

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