Taiwanese gaming company, 37Games, used Google Universal App Campaign to unearth key insights through data and machine learning, and used this data smartly in multiple areas — from game design and product operations to brand marketing -- to meet business objectives.
Read how Unilever leveraged YouTube to spread awareness and drive on-the-ground food donations in Bangladesh.
Shangri-La Hotels leveraged DoubleClick’s full stack solution to drive audience-focused digital marketing globally.
Read how Vichy used machine learning to reach three key audiences with unique messaging and boost overall awareness and consideration of the brand.
Japan’s IDOM used machine learning with Google Analytics to better understand the consumer journey before sellers got behind the wheel.