Ford Thailand partnered with YouTube to drive brand awareness and consideration, among other key metrics.
India’s Max Life Insurance brought on the DoubleClick full stack to run, track, and measure its digital campaigns before a crucial financial quarter.
Looking to build brand affinity during Ramadan, Malaysia’s Celcom launched a YouTube campaign featuring both short- and long-form video content.
They leveraged the DoubleClick for Publishers platform to test native ads—an ad format that enables revenue growth while delivering ad experiences that complement the editorial look, feel, and function of a company’s website. After implementing native ads, Meaww saw promising results both from performance and user experience perspectives.
Fox Network Group skipped traditional channels and heavily leveraged YouTube. Fox went all digital on YouTube to promote its Fox Movies rebrand.