Insights on Business-to-Business

Hear from leaders in B2B digital marketing with insights that are sure to rival those gleaned at the company water cooler.

At Google Marketing Next, our recent ads and commerce event, industry leaders discussed the latest forces and trends shaping the future of marketing. Here are four fresh takeaways that you can take action on today.
Mobile has changed everything but it’s only Act One. Machine learning in marketing is set to drive the industry’s next revolution.
Making good business decisions is more than just having the right numbers; it requires the art of experimentation and the agility of a startup.
Unskippable Labs is a Google initiative to help brands figure out what type of creatives work on YouTube.
Download our research report for an in-depth look at the SaaS landscape, including best practices for Indian entrepreneurs looking to break into the space.

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