Insights on APAC

Home to 60% of the world's population, the APAC region is the world's fastest growing internet market. It is also home to two impossible-to-ignore markets -- India and China -- each with over a billion population. In addition, China, Japan and Korea are 2nd, 4th and 6th in global digital ad spend rankings. Indonesia, with over 220 million people, is the world's largest Muslim market.

 
Hear from the team behind the campaign and learn how they created a video advertising strategy from the brand, creative, and media perspectives.
 
As consumer’s expectations rise, so do the stakes for brands. Keith Weed highlights three brands that are connecting with empowered consumers.
 
We are just beginning to see how much machine learning can do for us and the endless opportunities to make us smarter, data-driven marketers.
 
Keith Weed, CMO of Unilever, shares his take on hyper-empowered consumers and how brands can adapt.
 
Article Mobile Apps Search Video Display Advertising Tech
Here are three ways APAC’s app marketers can effectively reach and acquire their most valuable users in a fiercely competitive market.

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Associate Professor at Harvard Business School

Director of Agencies, Google UK

Chief Marketing Officer, Google Asia Pacific

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