Thought-provoking digital marketing insights that just might change the way you think.

How can you make your ads more helpful so that people pay attention? The answer is common sense. It’s about making your ads relevant. Here’s how.
APAC brands that want to win their next customer need to realize and respect their identities. Demographics are dead; this is the age of intent.
Read how Maybelline tapped a third-party measurement company—MOAT—to find the video platform where its ads would be the most effective.
Three lessons marketers can learn from Workpoint Digital TV, after a clip from its show “The Mask Singer” topped YouTube’s global trending videos in 2017.

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Chief Marketing Officer, Google Asia Pacific

Contributor, Video Marketing at Google

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