Hear from the team behind the campaign and learn how they created a video advertising strategy from the brand, creative, and media perspectives.
India is expected to have 650M internet users by 2020. This report outlines how e-commerce and digital influence can reach them.
As consumer’s expectations rise, so do the stakes for brands. Keith Weed highlights three brands that are connecting with empowered consumers.
We are just beginning to see how much machine learning can do for us and the endless opportunities to make us smarter, data-driven marketers.
India is witnessing strong growth in display advertising, and with growing inventory, a variety of formats and many potential targeting options marketers face a daunting task to get optimal ROI from this medium.