Insights on Apps

Discover how brands are building strong user engagement and monetization strategies for their apps.

In today’s sports apparel industry, trends are driven by mobile consumers, not by brands. Discover how Adidas has undergone a cultural revolution to keep up.
More than half of all app revenue in 2016 came from APAC. Here we offer a few ways to make sure your app has a shot at making it big.
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Here are three ways APAC’s app marketers can effectively reach and acquire their most valuable users in a fiercely competitive market.
As technology advances and customer expectations rise, how do you plan to improve the mobile experience for your users? Here's how Domino's is keeping up.
See how India’s Voot used data to develop and deliver its display ads, which lead to increased app downloads, more video streams, and lower costs.

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