Insights on APAC

Home to 60% of the world's population, the APAC region is the world's fastest growing internet market. It is also home to two impossible-to-ignore markets -- India and China -- each with over a billion population. In addition, China, Japan and Korea are 2nd, 4th and 6th in global digital ad spend rankings. Indonesia, with over 220 million people, is the world's largest Muslim market.

The SEA internet e-Conomy will hit $50B by end-2017, driven by accelerated growth and investment in travel, media, ride hailing and e-commerce sectors
More than half of all app revenue in 2016 came from APAC. Here we offer a few ways to make sure your app has a shot at making it big.
Hyundai is changing the car shopping experience, and in turn, the auto customer journey, by allowing customers to steer their marketing decision-making.
100 years after a failed expedition by a legendary explorer, his great-grandson returns to attempt to complete the mission with the help of Korean carmaker Hyundai.
What makes an ad great? Simple: people choose to watch it. On YouTube, we see this more and more - fans are opting to view and share what they love.

More on APAC

Chief Marketing and Communications Officer at Unilever

Head of Apps Ads Commercialization, Google APAC

The Youtube Ads People Chose in APAC in 2017

Watch the most creative ads in the region

#1 LEXUS |微電影《影藏》李李仁 深情鉅獻 暖心上映 4,167,614 views
#2 【公式】 もはやここはキミの知っているアローラではない。『ポケモン ウルトラサン・ウルトラムーン』PV 3,565,194 views
#3 スーパーマリオ オデッセイ ミュージカル Jump Up, Super Star! 2,283,843 views

Think w/Google APAC newsletter

Digital tips, trends and insights to power your business.