When streaming went mainstream, the ad industry broke. Thales Teixeira, an HBS professor and consultant, shares his research on customer attention.
Search -- and artificial intelligence -- is evolving to assist users in navigating an increasingly complicated world. What does this mean for brands and consumers alike?
With Spikes Asia 2017 on the horizon, our special edition Leaderboard celebrates the most popular global video ads since last year's festival.
Google’s APAC chief marketing officer speaks with three executives from pioneering brands to get their takes on storytelling in the digital age.
With brands increasingly using short-form stories to deliver impact for their video marketing, we set out to find the most popular six-second ads on YouTube.