Insights on Advertising

From insights to innovation — get inspired with the latest research and viewpoints in digital advertising.

This recent BCG Focus report assesses on the impact of programmatic guaranteed on buyers and sellers in the dynamic markets of the Asia-Pacific region.
Three lessons marketers can learn from Workpoint Digital TV, after a clip from its show “The Mask Singer” topped YouTube’s global trending videos in 2017.
Here are three insights marketers should consider in order to capture Malaysians’ attention during Chinese New Year.
Hong Kongers turn to search and YouTube throughout the Chinese New Year. Here, we take a look at what they’re searching for during this key holiday period.
Google APAC’s CMO Simon Kahn breaks down the challenges marketers are facing in 2018 and how we can tackle them.

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