Hyundai is changing the car shopping experience, and in turn, the auto customer journey, by allowing customers to steer their marketing decision-making.
Asian gaming company, 37Games, used Google Universal App Campaign to unearth key insights through data and machine learning, and used this data smartly in multiple areas — from game design and product operations to brand marketing -- to meet business objectives.
We are just beginning to see how much machine learning can do for us and the endless opportunities to make us smarter, data-driven marketers.
Both long- and short-form video ads should each have a place in every marketer’s toolkit. Read more:
Keith Weed, CMO of Unilever, shares his take on hyper-empowered consumers and how brands can adapt.