When streaming went mainstream, the ad industry broke. Thales Teixeira, an HBS professor and consultant, shares his research on customer attention.
Looking to build brand affinity during Ramadan, Malaysia’s Celcom launched a YouTube campaign featuring both short- and long-form video content.
Google’s APAC chief marketing officer speaks with three executives from pioneering brands to get their takes on storytelling in the digital age.
With brands increasingly using short-form stories to deliver impact for their video marketing, we set out to find the most popular six-second ads on YouTube.
Average viewability of YouTube ads globally increased has to 95% in 2017, up from 93% in 2016.