Insights on Advertising

From insights to innovation — get inspired with the latest research and viewpoints in digital advertising.

Hyundai is changing the car shopping experience, and in turn, the auto customer journey, by allowing customers to steer their marketing decision-making.
Asian gaming company, 37Games, used Google Universal App Campaign to unearth key insights through data and machine learning, and used this data smartly in multiple areas — from game design and product operations to brand marketing -- to meet business objectives.
We are just beginning to see how much machine learning can do for us and the endless opportunities to make us smarter, data-driven marketers.
Both long- and short-form video ads should each have a place in every marketer’s toolkit. Read more:
Keith Weed, CMO of Unilever, shares his take on hyper-empowered consumers and how brands can adapt.

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Head of Apps Ads Commercialization, Google APAC

Associate Professor at Harvard Business School

Chief Marketing Officer, Google Asia Pacific

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