Ads Leaderboards

The Ads Leaderboard showcases the most creative YouTube ads that people choose to watch. Ads are determined by an algorithm that factors in paid views, organic views and audience retention.

What makes an ad great? Simple: people choose to watch it. On YouTube, we see this more and more - fans are opting to view and share what they love.
Consumer attention span might be decreasing, but for 2017, Vietnamese were most engaged with long-form ads going well beyond the traditional 30-seconds TV ad duration. This format, along with increasing cinematic quality, allows brands to tell compelling stories that resonate deeply with viewers.
Japan's YouTube Ads Leaderboard reveals the most popular ads in the second half of 2017.
What makes an ad great? Simple: people choose to watch it. On YouTube, we see this more and more - fans are opting to view and share what they love.

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