Shopping For Financial Products in Finland

This study will help you understand how consumers in Finland use various information sources, including the internet, when making finance purchases. For example, 94% of Finnish internet users use online banking. Online research also directly impacts offline sales, with search being the most popular starting point for product information.

This study will help you understand more about how consumers in Finland use various information sources, including the internet, when making finance purchases.

Key findings:

  • 94% of the Finish internet users use online banking.
  • Online research impacts offline sales: ROPO effect visible for all products with with more than half of the online researchers having contracted offline
  • Search top navigator tool for finance research on the internet: search is the most popular starting point for product research and provides valuable guidance to relevant online information sources.

Think w/Google APAC on LinkedIn

Join a community of digital thought leaders and be inspired.