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Take advantage of greater creative freedom and control. Create authentic, breakthrough experiences - across screens. Be part of what matters in content and culture.

YouTube offers advertisers more tools to tell their stories. Unlike other video formats, we don’t constrain you to :15 or :30 seconds. Ads are always in the “A-position,” have “brand-exclusivity,” and see a longevity that far outlasts the typical :30-second spot. Plus, YouTube enables advertisers to build a home for video on the platform, with brand channels that give brands the flexibility to shape their audience’s experience.
  • Brand Channel

    Brand Channel

    Set up your own video home on YouTube, where viewers can watch, enjoy and engage emotionally with your brand.

  • TrueView


    Pay only when someone chooses to watch your video, so your ad budget is always well-spent.

  • Brand Lift

    Brand Lift

    Google's Brand Lift helps you improve your digital brand campaigns by allowing you to measure the metrics that matter. Going beyond impressions and clicks, Brand Lift measures the actual impact of your campaign on brand awareness, ad recall and brand interest.

  • YouTube Analytics

    YouTube Analytics

    See and measure how well viewers like your videos, then learn to improve your results.

  • Mobile Ads

    Mobile Ads

    Get on the move! Put your YouTube video on smartphones, tablets and mobile devices.

  • Homepage Ads

    Homepage Ads

    For incredible impact, be the only advertiser on the YouTube home page for 24 full hours.

  • In-Stream


    Promote your video in a classic TV-like ad format as viewers watch videos on YouTube.

  • Display Ads

    Display Ads

    Put your message in text or graphics on the videos and topics where your customers like to spend time.

  • Custom Solutions

    Custom Solutions

    Partner with the ZOO, YouTube's creative team, to build and run smart campaigns across YouTube and Google.

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