Find Your Most Valuable Audience

Tap into the passion of the (global) community. Engage your best, most hard-to-reach segments. Connect with those most likely to respond to what you have to say.

Today’s consumer behavior has changed. People think differently about media. For the first time, an entire generation has grown up with an unmediated relationship with content. They are defined by the Internet, mobile, and social networking. They are the generation that sets the trends and determines what’s popular in content and culture. Demographically, they align with many advertisers’ most attractive audiences: Millenials, Young Moms, Multiculturals and Young Men.

YouTube was built with this audience in mind. These groups are passionate about the content and platform, and that passion transfers to the brands that are active on YouTube. We deliver these passionate audiences and find the people within these groups that are most likely to respond to what your brand has to say.

  • Demographics


    Diverse, educated audiences of all ages, ethnicities, and income levels visit YouTube every day.

  • Affinities


    YouTube attracts attentive, engaged viewers looking to explore their passions - no matter how niche.

  • Targeting


    Sophisticated Google-powered targeting technology helps your message reach the right audience, efficiently and effectively.

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