Measurement

The right data helps you make smarter decisions, and AdWords allows you to accurately track and measure your campaigns' performance with advanced reports giving you the power to maximize your ROI.

In an increasingly complex world with multiple devices, channels, conversions and click types, it can be challenging to know what's working and what's not. AdWords gives you the power to run reports that help you measure your performance, organize your data, and maximize your ROI.

  • Estimated Top Impressions

    Estimated Top Impressions

    Get insight into how bid changes affect ad impressions above the organic results. We'll show you the number of times your ad appeared above the search results over the past seven days and how this metric could have changed if you'd used different keyword level maximum cost-per-click (CPC) bids.

  • AdWords Search Funnels

    AdWords Search Funnels

    Search Funnels shows the entire search path leading up to a conversion, including search ad clicks and impressions. These reports can provide you with data on how your "upper-funnel" keywords help conversions beyond just the last click. The data you see in Search Funnels can help you understand how users search for your products before converting so that you can make the most of these conversion paths. Increase the efficiency of your AdWords accounts by discovering and prioritizing assisting keywords, ad groups, and campaigns, as well as those that convert.

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