Search Ads

Reach customers when they're looking for you by showing ads next to or above relevant Google search results. With search ads, you can find your customers on all the devices they use to search for information.

Over 190 million people use Google every month, making over 100 billion searches. That’s 80% of all Internet users. With Search Ads you can reach customers who want what you provide, exactly when they’re looking for you.

Win with Search Ads. Track and improve your campaigns by running reports to see how your campaigns are performing and use AdWords tools to edit and improve them. With a variety of bidding and targeting tools, you can maximize your budget, focus on key markets, and automate bids based on a target return on investment.

Go beyond text with new ad formats. Attract customers in dynamic ways like letting them quickly and easily compare relevant credit card offers and rates, or showing them a movie trailer right on the Google results page.

Show customers additional information with ad extensions. If you have local stores, show customers a map of nearby locations. If you sell products, display images and prices of relevant available merchandise. And if you have great online reviews, show customers that they can trust you with seller ratings.

To find out more about the tools, formats and extensions available for search ads, browse through the pages below.

  • Ad Formats & Extensions

    Ad Formats & Extensions

    Google's ad formats and extensions help you communicate to your customers in the best way possible. By showing richer and more engaging content in your ads, new formats and extensions are an easy way to make ads more useful and relevant to users searching for information on Google.

  • Campaign Management

    Campaign Management

    Google's campaign management features help you maximize efficiency, target your audience, and improve your campaign performance. So, whether you want to grow online conversions or in-store traffic to your business, we have tools that can make accomplishing those goals even easier.

  • Measurement


    The right data helps you make smarter decisions, and AdWords allows you to accurately track and measure your campaigns' performance with advanced reports giving you the power to maximize your ROI.

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