The Buyer’s Guide to Programmatic Direct

Programmatic Direct is one of the fastest-growing areas of digital advertising. This guide is designed to clearly define Programmatic Direct and explain the underlying deal types so you have confidence in choosing the best approach for your campaigns.

In the US alone, one in every two dollars spent programmatically now runs through a direct deal. Both buyers and sellers have embraced this new approach because it offers the control of traditional reservations, with the efficiency, targeting, and reach of programmatic buying.

Despite the widespread adoption of direct deals, we often still hear questions from buyers about how to most effectively use Programmatic Direct for their campaigns — including which deal type is appropriate for different scenarios.

This guide was designed to clearly define Programmatic Direct and explain the underlying deal types so you have confidence in choosing the best approach for your campaigns.

Brands want to be where the people are. And today, people are watching video on everything from the five inch screen in their pockets to the big screen in their living rooms. Advances in programmatic technology have made it easier than ever for brands to connect with the people across devices as they watch premium video and TV content.

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