As we end the year, let’s look back at the top five most-read articles on Think with Google APAC. Digital integration and measurement, video, mobile search, data-driven creative, and machine learning continue to be huge areas of interest—and opportunity—for marketers. Explore the five topics and the infographic below to get a head start on your 2018 plans.
1. Integrate digital into your core marketing plan
The division between digital and more traditional marketing will continue to blur as consumers increasingly move across screens and across channels. Similarly, is your business and measurement across channels too?
2. Win the battle for consumer attention
With ever-increasing competition and limited attention spans, how does a brand stand out and capture the imagination of consumers?
3. Own mobile search moments
With millions turning to Search every day to “Google it” on their phones, are your keeping your brand front and centre?
4. Use data to speak to the right consumers
Data-driven creative—or using data signals to serve the right customer the right ad at the right time—used to be tedious and time-consuming. Not anymore.
5. Let automation do the heavy lifting
Let your advertising work for you. Machine learning—the ability for automation to process huge amounts of data to more accurately predict outcomes—can help you reach the right audience and business results.