Travelocity Uses Google Analytics Premium to Enable Data-Driven Decision Making

To succeed in an industry filled with engaged, informed, and mobile consumers, Travelocity -- one of the largest travel companies in the world -- must be informed an agile in its online analysis and marketing. With Google Analytics Premium could count on dedicated support and saw immediate improvements in data and agile decision-making.

GOALS

  • Quick access to actionable, decision-relevant insights
  • Persuasive data throughout the organization
  • Single source of truth for digital reporting

APPROACH

  • Rapid implementation of GA Premium, with minimal customization required to gain high-quality analysis and data
  • Ease of use enabled short training ramp-up, scalable train-the-trainer model gave seven different teams insights at their fingertips

RESULTS

  • Agile decision making culture able to optimize digital investments
  • Conversion improvements seen within weeks due to better data shared by more teams

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