The mobile revolution is creating amazing opportunities for businesses to evolve and think smarter. This video shows how 1-800-Flowers analyzed user behavior on their mobile site to build enhancements that led to an immediate increase in conversions and transactions.
- Improve mobile platform user experience
- Recreate shopping experience on 1-800-Flowers mobile site
- Improve functionality by taking steps out of checkout flow
- Design mobile site around customers
- Increase in conversions
- Saw 25% increase in time spent on site
- In 2010 and 2011, 1-800-Flowers won the best mobile site award