Indian content publisher Meaww increases CPMs by 200% with native ads

Meaww, an Indian media company specialising in fun Buzzfeed-type content, wanted to monetize their fast-growing audience by showing ads on their website. But they didn’t have a direct sales team to help make this a reality. Instead, they looked for a partner to help them develop a monetization strategy that could deliver results to advertisers while maintaining high-quality user experiences.

GOALS

  • Monetize content on their website and mobile website
  • Maintain high-quality user experiences

APPROACH

  • Implement native ads with DoubleClick

RESULTS

  • 200% higher CPMs, as compared to standard banner ads
  • 50% higher CPMs, as compared to all other ad units
  • 13% of annualized revenue

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