Meaww, an Indian media company specialising in fun Buzzfeed-type content, wanted to monetize their fast-growing audience by showing ads on their website. But they didn’t have a direct sales team to help make this a reality. Instead, they looked for a partner to help them develop a monetization strategy that could deliver results to advertisers while maintaining high-quality user experiences.
- Monetize content on their website and mobile website
- Maintain high-quality user experiences
- Implement native ads with DoubleClick
- 200% higher CPMs, as compared to standard banner ads
- 50% higher CPMs, as compared to all other ad units
- 13% of annualized revenue