Kellogg’s Gets Indians Crunching On Corn Flakes

Kellogg’s created 100 different sitcom episodes starring the Gupta Jee Ki Family. Each episode featured a different recipe that had Corn Flakes as a key ingredient. By giving Indian consumers more ways to enjoy their Corn Flakes, Kellogg’s achieved a 20% uplift in sales.

GOALS

  • Increase consumption of Kellogg's Corn Flakes
  • Show consumers different ways of having Corn Flakes

APPROACH

  • Created 100 different sitcom episodes, each featuring a recipe that had Corn Flakes as an ingredient
  • Promoted the videos on Google Display Network, and YouTube via desktop and mobile homepage takeovers and TrueView

RESULTS

  • 11.5M channel views
  • 20% growth in sales volume
  • +5.6% increase in brand awareness and +11.8% increase in product consideration

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