Kellogg’s created 100 different sitcom episodes starring the Gupta Jee Ki Family. Each episode featured a different recipe that had Corn Flakes as a key ingredient. By giving Indian consumers more ways to enjoy their Corn Flakes, Kellogg’s achieved a 20% uplift in sales.
- Increase consumption of Kellogg's Corn Flakes
- Show consumers different ways of having Corn Flakes
- Created 100 different sitcom episodes, each featuring a recipe that had Corn Flakes as an ingredient
- Promoted the videos on Google Display Network, and YouTube via desktop and mobile homepage takeovers and TrueView
- 11.5M channel views
- 20% growth in sales volume
- +5.6% increase in brand awareness and +11.8% increase in product consideration