Australia's Online Real Estate Leader Wins Big With DoubleClick Native Ads

DoubleClick for Publishers gives Domain the ability to run native ads that scale and adapt to the surrounding environment across formats, layouts, and devices. Resulting in highly targeted native ads that create a better experience as well as drive engagement and revenue for Domain.

GOALS

  • Improve the user experience on mobile
  • Increase operational efficiencies
  • Monetize popular content
  • Provide advertisers with more engaging, user-focused format options

APPROACH

  • Leverage detailed customer segmentation data for highly targeted, relevant ads
  • Offer programmatic native ads on DoubleClick to advertisers

RESULTS

  • 12 percent lift in AdX revenue
  • 38 percent increase in viewable impressions

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