Dream Car of the Day

Dream Car of the Day

Children around the world reimagine mobility

by Toyota Motor Sales & Marketing Corporation

See the full experience

The Story

What is the future of mobility? That’s the question Toyota posed to children around the world in its 8th Dream Car Art Contest. In an effort to nurture creativity among the next generation, it asked youngsters to share their ideas by drawing their dream car. Toyota executives then chose 90 finalists. Each day a different piece of artwork was featured on the contest website with an animated Vine video explaining its story.

  • Dream Car of the Day
  • Dream Car of the Day

The contest site, which was designed using HTML5, displays six-second Vine animations created from the finalists’ artwork. Google Translate helps viewers worldwide understand the ideas behind each creation. They can watch the animations on the site and then share them on Facebook, Twitter, Pinterest and Instagram.

The Technology

Technologies
Social
  • Facebook
  • Twitter
  • Pinterest
  • Vine
  • Instagram
Technologies
Video
Technologies
Web/Apps

The Results

Launch date: May 29, 2014

The website received more than 800K visits in the first 40 days. Over 660K children from around 80 countries participated in this year’s contest.

830K

Website visits to date

180K

In-site views of Vine videos

550K

Facebook fans

The Team

Saatchi & Saatchi Fallon Tokyo
  • Masashi Fujiyoshi, Senior Art Director
  • Rieko Aiba, Account Director
  • Naofumi Otani, Account Supervisor
COPILOT Inc.
  • Tomohisa Funahashi, Producer
  • Hitomi Tsurumaki, Assistant Project Manager
SHIFTBRAIN Inc.
  • Sunao Nakamura, Director, Project Manager
  • Daiki Machida, Director
  • Keitaro Suzuki, Art Director, Designer
kirameki
  • Masaru Kaku, Producer
  • Yumiko Takada, Project Manager
  • Ko Sato, Project Manager
IMAGE UNITED Inc.
  • Takaaki Oshima, Film Director
decovocal
  • Tomoyoshi Joko, Film Director
  • Hiroco Ichinose, Film Director
FOGHORN
  • Ryo Hirano, Film Director
Sinca
  • Shingo Fujimoto, Photographer
  • Motonori Koga, Photographer
cubesato
  • Satoshi Yoshitake, Sound Designer
Freelancer
  • Hiroki Kawada, Gaffer
  • Hiroki Mae, Gaffer
  • Chismi Hasegawa, Art Set

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